We are currently seeking an experienced and dynamic Director of Business Development and Marketing to join a distinguished legal and professional services organisation with a strong fiduciary focus. This pivotal role is based in London or Jersey, and offers an exciting opportunity for a senior professional to lead and enhance the company’s brand presence, drive sustainable growth, and shape strategic development across multiple jurisdictions. The successful candidate will work closely with senior leadership, managing a team of specialists, and deploying innovative marketing and business development strategies within a complex, regulated environment. Your expertise in fiduciary/fund services, combined with a proven track record in corporate/commercial business development/strategy, will be essential to succeed in this influential role.
Responsibilities
- Assist in developing and implementing a comprehensive BD&M strategy aligned with the company's commercial and operational priorities.
- Advise senior stakeholders on market targeting, relationship management, and identifying growth opportunities within fiduciary and corporate services.
- Build, refine, and execute sector-specific, jurisdiction-specific, and asset class strategies, supporting global expansion initiatives.
- Shape effective go-to-market plans, ensuring marketing materials and pitches reflect offering capabilities, compliance, and market needs.
- Develop and optimise the BD&M operating framework, including processes, tools, templates, and performance metrics to ensure efficiency and scalability.
- Lead rapid delivery of operational priorities—such as proposal development, collateral creation, CRM management, and system enhancements—to maximise impact and productivity.
- Lead brand development initiatives, ensuring a coherent narrative and positioning across all channels, including employer branding and digital campaigns.
- Manage and develop a small but skilled team of BD&M specialists, fostering talent growth and encouraging best practice at all levels.
- Collaborate with client teams to deepen relationships, optimise cross-selling, and enhance revenue streams through targeted strategies and pipeline management.
- Leverage digital marketing, CRM systems, and analytics to drive demand generation, ensure data integrity, and measure ROI.
- Ensure all BD&M activities comply with relevant regulatory standards, including cross-border regulations related to fiduciary and legal services.
- Engage with cross-disciplinary teams and senior leadership to promote alignment, share insights, and support strategic initiatives.
Requirements
- Circa 12 years proven experience within BD&M for fiduciary, legal, or professional services firms, preferably with a background in fund administration or corporate governance.
- Degree-level education or equivalent qualification.
- Strong track record in developing and motivating high-performance teams, including offshore or multi-jurisdictional teams.
- Expertise in managing change initiatives and delivering strategic projects in fast-growing or transforming environments.
- Excellent interpersonal skills with the ability to influence stakeholders at all levels.
- Hands-on experience in pitches, RFPs, account management, and CRM/data management tools, with a keen commercial acumen.
- Deep understanding of fiduciary and compliance-led services, with the ability to translate technical offerings into compelling value propositions.
- Cultural sensitivity, adaptability, and experience working across multiple jurisdictions.
This is a fantastic opportunity to join a forward-thinking organisation that values strategic growth, innovation, and people development. The role offers competitive remuneration packages, benefits, and a chance to shape the future of a recognised leader in professional services. Our client fosters a collaborative environment that encourages personal and professional development, providing you with the platform to make a significant impact in a global setting.